Life Isn't a Rehearsal

LIFE ISN'T A REHEARSAL observes the implementation of an idea from a remarkable company, the "Waldviertler" shoe factory, in one of the most precarious regions of Austria, the northern Waldviertel. How can the visions of a fair world that drive company owner Heinrich Staudinger be realized in the economic developments of the present? In her first feature film, filmmaker Nicole Scherg accompanies Heini Staudinger, Sylvia Kislinger, Moreau and the Waldviertel/GEA team in their confrontation with the Financial Market Authority (FMA), on a trip to Africa and in their daily attempt to realize a different vision of economics and the good life.

"I am not very interested in capital and very interested in life." HEINI STAUDINGER