The Farmer and the Hipster

Alpine farmer Christian Bachler and "main-hipster" Florian Klenk, editor-in-chief of the Viennese magazine "falter," argue in front of 100,000 viewers on facebook about the responsibility of farmers for their livestock. A friendship evolves from this. When the bank wants to auction off the farm, the hipster starts a fundraising campaign. 13,000 people answer the call and donate 420,000 euros, and the farm is debt-free. A modern fairy tale that changes them both: Hipster and farmer now fight together for sustainable agriculture.